
“This year, the network’s video promoting the Tokyo Paralympics touched on the real challenges facing people with disabilities…
At the end, a ball flies at the screen, shattering the word “Super” in “Superhuman,” and calling to mind Stella Young’s jab at the idea that attitude defeats all obstacles:
“No amount of smiling at a flight of stairs ever made it turn into a ramp.”
“Ambitious”
“Stunning”
“Gritty, brave and accomplished”
“A lesson to all: what great advertising looks like”
“A depth of humour”
“Has mesmerised us all”
“They’ve nailed it again”
“Outstanding”
3 x Yellow Pencils
Cannes Lions Grand Prix



















