“Well, this is an outrage. There are just some things you shouldn’t mess with. Roast dinners. The national anthem. The John Lewis Christmas advert.”

On the centenary of ‘Never Knowingly Undersold’ we launched a new long-term brand platform: Live Knowingly.

Some people loved it some people hated it,
but at a time when stores need saving
it was their most effective film in a decade.

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Merry Different