Cannes Titanium Lion (Shortlist)
7 D&AD Pencils
A global ‘Campaign of the Year’
“Causing an uproar online…
The [posters] have certainly divided disabled people, and that’s to be expected. Contrary to some reports, we don’t all think the same about things.”
“The work (of challenging perceptions) is well-advanced in the UK, not least through Channel 4’s “it’s rude not to stare” messaging.”
“The #1 poster of the year”
Ian Treherne
We asked blind photographer Ian Treherne to shoot portraits of the Paralympians, showing their more vulnerable, human side. Ian’s images were commissioned by The Photographer’s Gallery, one of the most prestigious galleries in the UK.
He’s incredibly talented.
The excellent Channel 4 director Sam Baker shot a film about Ian and his process:
Tactical Ads
During the Olympics, we showed many events are actually run faster at the Paralympics.